About 3 — Start 2 Finish

Start 2 Finish acquires Fleet Feet Race Productions

March 16, 2023

Start 2 Finish Event Management, a leading active event management and timing company with offices in Atlanta, GA; Charlotte, NC; and Memphis, TN, announced today that it has acquired the Race Productions division of Fleet Feet St. Louis.

(Atlanta, GA; Charlotte, NC; Memphis, TN) /ENDURANCE SPORTSWIRE/ – Start 2 Finish Event Management, a leading active event management and timing company with offices in Atlanta, GA; Charlotte, NC; and Memphis, TN, announced today that it has acquired the Race Productions division of Fleet Feet St. Louis. Fleet Feet Race Productions is a premier event management and timing company based in St Louis, MO. This strategic move will expand Start 2 Finish’s market reach and enhance its ability to deliver world-class event services to clients across the country.

“This acquisition is an exciting milestone for both companies,” said Jake Goldsborough, longtime Director of Fleet Feet Race Productions. “Our entire St. Louis team is excited to continue to offer race management services that will provide opportunities for community members to stay active. Joining forces with the many professionals at Start 2 Finish will only enhance our ability to do so. We will now be able to offer an even broader range of services to our clients while continuing to provide the same great level of service we have been providing for nearly 30 years.”

“Fleet Feet Race Productions is a fantastic addition to the Start 2 Finish family” said Brent Barrett, founder of Start 2 Finish. “We have partnered with Fleet Feet Race Productions for over a decade and their talented team and expertise in event services will be instrumental in driving growth for our company and providing exceptional value to our clients.”

Start 2 Finish Event Management is a full-service event management company that specializes in creating and executing memorable active events for clients. The acquisition of Fleet Feet Race Productions allows Start 2 Finish to expand its reach in the midwest region and further establish itself as a leader in the event management industry.

Contacts:

Atlanta Area: Jessie Xayaseng ~ jessie@s2fevents.com
Charlotte Area: Jen Forsyth ~ jen@s2fcharlotte.com
Memphis Area: Adam Shelton ~ adam@s2fevents.com
St. Louis Area: Jake Goldsborough ~ jake@s2fevents.com

Start 2 Finish acquires ORION Racing

(Memphis, TN; Charlotte, NC) - Start 2 Finish Event Management, a leading active event management and timing company with offices in Memphis, TN and Charlotte, NC, announced today that it has acquired ORION Racing, a highly-regarded event management and timing company based in the Atlanta area.

"We are excited to welcome ORION Racing to the Start 2 Finish family," said Brent Barrett, founder of Start 2 Finish. "We share the same values and commitment to delivering top-notch events for our clients and ORION Racing is a valuable addition to our team. Together, we look forward to a bright future as the go-to source for race services in the southeast region."

Start 2 Finish Event Management is a full-service event management company that specializes in creating and executing memorable active events for clients. The acquisition of ORION Racing allows Start 2 Finish to expand its reach in the southeast region and further establish itself as a leader in the event management industry.

Contacts:

Atlanta Area: Jessie Xayaseng ~ jessie@s2fevents.com
Charlotte Area: Jen Forsyth ~ jen@s2fcharlotte.com
Memphis Area: Adam Shelton ~ adam@s2fevents.com

Top Event Management and Timing companies in the United States come together to form Soteria

DENVER, CO; FITCHBURG, WI; MEMPHIS, TN; CHARLOTTE, NC; and SAN DIEGO, CA, February 19, 2022 – HAL Sports, Race Day Events, Start 2 Finish and TimingHQ have come together to create Soteria, an event management support company and MyLaps timing technologies largest Bibtag Company in the western hemisphere. Soteria, centrally located and headquartered out of Denver with offices across the United States, will provide unparalleled services in all areas of event operations.

“This has been nearly two years in the making, and I am excited to see it come together. With offices strategically located across the country in all time zones, Soteria has the equipment and staff to support the country’s largest events (simultaneously if needed),” said Soteria Managing Partner Michael Coleman. “Bringing the companies together now gives us expertise in every aspect to support the event industry. From safety plans for health mitigation and crisis management, registration consulting, and fulfillment to timing, barricades, race day apps, shirts and medals, we can support every aspect of an event in a cost effective way.”

“We are proud to have achieved what we have individually as companies, but are even more excited about what the future holds for Soteria and our industry as we continue to come out of this pandemic into a new “normal”. With large warehouses across the country, we are poised to aid in fulfillment and specialized operations to those events that maintain virtual or hybrid options moving forward in economical ways, as well as in-person events. We have extensive expertise with developing and creating safety protocols as our team members have been part of various task forces with the country’s most cited states of how to create events safely during the pandemic and other safety mitigation needs” states Lonnie Somers, Co-Managing Partner. To find out more information and offerings of Soteria, Ltd contact us at info@soteriaevents.com.